The 12 Week Year by Brian P. Moran and Michael Lennington is a productivity and execution-focused business book that challenges the traditional 12-month planning cycle. The authors propose redefining a “year” as 12 weeks to create urgency, sharpen focus, and improve execution. Instead of setting annual goals that often lose momentum, the system encourages individuals and organizations to set specific 12-week goals, break them into weekly action steps, and track performance through regular scorekeeping and accountability. Emphasizing execution over planning, the book teaches readers how to avoid procrastination, stay focused on high-impact activities, and achieve more in 12 weeks than most do in 12 months.