Description
$100M Offers: How to Make Offers So Good People Feel Stupid Saying No by Alex Hormozi is a practical guide for entrepreneurs and business owners aiming to craft compelling offers that drive significant revenue growth.
In this book, Hormozi introduces the concept of the “Grand Slam Offer”—an offer so irresistible that potential customers feel compelled to say yes. Drawing from his experience in building multiple eight-figure businesses, he provides a step-by-step framework to:
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Identify and understand your target market’s deepest desires.
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Enhance the perceived value of your product or service.
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Strategically price your offerings to reflect their value.
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Incorporate psychological triggers such as scarcity, urgency, and guarantees to increase conversions.
Hormozi emphasizes the importance of differentiating your offer to stand out in a crowded market, ensuring that your business becomes a “category of one”
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