The W. Chan Kim and Renée Mauborgne Blue Ocean Strategy Reader is a curated collection of the authors’ most influential articles on the concept of Blue Ocean Strategy, originally published in the Harvard Business Review. This reader serves as a comprehensive guide to understanding and implementing strategies that focus on creating uncontested market spaces, or “blue oceans,” thereby making competition irrelevant.

This compilation brings together seminal articles that delve into the principles of Blue Ocean Strategy, emphasizing the importance of value innovation and the simultaneous pursuit of differentiation and low cost. The authors provide frameworks and tools to help organizations systematically move away from saturated markets (“red oceans”) and instead, unlock new demand by tapping into unexplored market spaces.